How Can Doctors Create a Personal Brand on Instagram? Tips for Creating and Promoting Profiles

Social media is being used by most everyone today. Professionals should have a social media presence, including doctors. Instagram is now a big part of the social media mix that help develop your image.

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How Can Doctors Create a Personal Brand on Instagram? Tips for Creating and Promoting Profiles
3 Min Read July 14th, 2022 Updated:October 17th, 2022

Instagram has entered the top platforms for creating a personal brand, blogging, and selling goods and services. A sizeable multi-million audience, various formats, and ways of promotion contributed to the addition of people of different professions to the number of influencers.

However, as you know, the more people want to get popular, the higher the competition. As there is more content, the requirements for this on the part of viewers are becoming tougher, and it's becoming increasingly difficult to surprise active users of the social network. Therefore, there are rumors on the internet that it's almost impossible to promote a page on insta and attract new customers. 

Many newcomers fear huge competition and oversaturation of content; because of this, they don't dare to run a blog or business on the platform. But the most difficult period is the first stage when you haven't found your subscribers yet. 

Few people know that many novice bloggers use a hack and buy real Instagram followers to facilitate this stage and have a basic audience to promote the account more effectively. You will have to spend a lot of effort to make your name have weight in the social network, but if you go to the goal, you will definitely achieve results.

Why would a doctor create a personal brand on Instagram?

The term "personal brand" has gained particular popularity, but many don't understand its correct meaning. A personal brand is your projection in the virtual world. It can be said that everyone who maintains a page on social networks is already engaged in the development of their own brand, even if they don't pursue the goal of selling anything. 

The image consists of your appearance and professional and personal qualities. The basis is the reputation that the specialist has. A doctor must develop in the media space like any other specialist. Creating a positive image on the internet allows you to stand out among competitors, prove your expertise and expand your customer base.

Useful Tips 

Identifying the target audience will help you develop content that will interest potential subscribers. Therefore, be sure to clearly formulate a description of your patient: how old is he? What problems is he worried about? What can I do for him? You need to balance between useful, interesting, and entertaining. It will be enough to post one publication in each category per week. Don't write informational texts on one topic; the content should be diverse.

Alternate expert and personal content. So that your profile does not look dull in the eyes of ordinary people who are far from medicine, show them real life. Patients will be glad to know that you are as much a living person as they are. Tell us about your problems, your family and friends, and interesting trips. Write a few posts about your competence and humanity; such topics attract potential customers.

Give up the abundance of terms and slang. You need to understand that not all people understand a complex academic language. The most basic mistake of novice doctors-bloggers is that they convey information as if they are read and watched only by colleagues. If you want to increase the number of patients, write and speak with emotions, simply and clearly, so that your speech is accessible to everyone.

Listen to your followers. Analyze which questions and topics are most popular. Instead of constantly answering the same questions in the comments, create a separate publication and clarify all the thematic details in it. You will not have to think for hours about what to write a post about because, over time, you will understand which publications will be most useful and will cause a great response.

Pay great attention to the visual. Publish only those photos and videos that will support your image, and try to always look neat. To emphasize your expertise, you can post photos with medical attributes or in a medical gown. Find your "trick"; it can be an unusual preset or an engaging text posted on an image or video. This way, subscribers can recognize your publications from thousands of others. With caution, publish posts of the "before / after" type; with such publications, you can disrupt the aesthetic picture. Don't forget to have a compelling logo. You can spend a lot of money on a compelling logo or use an online logo maker to represent your business visually. 

You need to promote your personal brand constantly; otherwise, subs may forget about you and even unsubscribe. If you have a new profile, then you should start by creating a database. You can use the opportunity to buy instagram followers to make the account look presentable and interesting for a potential reader. With a certain amount of audience, other methods of attracting an audience will work much better. Distribute business cards and leaflets to patients offline, conduct promotions and contests, ask colleagues to be active in the profile, and use targeting.

Creating a personal brand is necessary for any specialist who wants to constantly develop and increase his income. Мore and more doctors are beginning to understand this. But in order for your image to develop gradually and better, you need to work hard, applying the knowledge you have gained. Be active in the media environment; good luck!

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