6 Best Real Estate Strategies for Getting Listings in a Competitive Market

Real Estate professionals face a competitive marketplace. People looking to sell or buy a home or property are looking for skilled professionals to assist them.

Recommend This Page
6 Best Real Estate Strategies for Getting Listings in a Competitive Market
3 Min Read May 6th, 2022

Real estate can be extremely competitive and getting listings can be difficult. Competing with other agents, a lack of experience in a specific market, or oversaturated local marketing channels are just some of the challenges. Here are some strategies to help you get more listings if you’re facing these challenges. 

Define your market and your niche

It will help if you define your target market and narrow it down to the typical price range you want to list. Once you have defined your specific market and niche, you can get more of an idea of what’s currently driving your target market, what risks are involved, and where it is headed over the short and long term. 

If you want to know how much a home in a specific area will rent for, look for a reputed Atlanta rental agency cum property management service. Evernest, Keyrenter, and Greyhaven will send you a free rental report. If you know details like whether a new school is being built in the area, it helps to inform your marketing. 

It is often one simple trademark that’s easy to repeat that will help you stand out from the crowd and potentially attract future clients. For example, starting a podcast with a real estate focus or giving back to the local community by engaging in charitable events could make an impression. You could put a spin on how you stage houses or tell your story on social media platforms. 

Cultivate relationships with sellers

Real estate is a relationship business, and cultivating relationships with sellers is a good place to start. You can find out more about prospects before you meet them, such as their profession, family etc., so you can tailor your presentations to them. It is easy to find out these details online today. 

Ask prospective sellers what they love most about their houses or why they are selling and listen carefully to their answers. Sellers will often make their decisions based on the personal connection they feel with you. You need to make yourself accessible to them online and in-person to build up a relationship with them. Make sure you respond to their questions and requests as soon as possible. Always being prompt to respond to them will build up their trust in you. 

Budget for marketing expenses

There are many different ways to market today – real estate websites, social media marketing, and email marketing. You will need to base your advertising spend on your particular target market. Internet-based marketing will work for many people. This will include having a professional website and dedicated social media profiles on sites like Twitter, Facebook, and LinkedIn. This form of marketing is relatively inexpensive and can potentially reach many people. Marketing in rural areas may be a little different and could include going to community events, meeting people face to face, and handing out your business cards. 

Encourage referrals and word-of-mouth

Using your current network to its full potential is essential. Current and past clients can often give you referrals. For example, sending out an email blast announcing that you’re working in a new area could lead to referrals from clients. Don’t be afraid to ask former clients to refer you to their friends. 

Reviews and testimonials from satisfied clients are a great way to gain credibility with a seller. You can talk about the benefits you will offer them as much as you like but hearing it from your clients is more convincing. You can refer sellers to online testimonials or even give them contact details of past clients as long as you get their permission first. 

Discuss the listing price last

One of the main priorities for sellers will be to know how much they can get for their property. If you discuss this first and suggest a price that’s not what they expect, they are likely to switch off and not hear anything else you have to say. You need to discuss the listing price last of all. 

First, take the time to build up trust with sellers and convince them about your experience, ability, and credentials. When they realize that you are giving them an expert opinion based on facts such as prices of other properties in the area, they are more likely to accept your property valuation. 

Follow up

You don’t want to come across as too pushy by asking whether prospective clients have made a decision to give you the listing or not. You will come across as more professional if you say you’re following up to check whether they have any questions about what you discussed with them. The more you can convince them about the valuable role you play and the benefit of your help to them, the more they are likely to list with you. 

Recommend This Page

About the Author

LTC News sponsored content like this reaches an audience interested in aging, caregiving, health care, lifestyle, long-term care, and retirement planning. Your sponsored content article can live on LTC NEWS indefinitely - or for one year, easily and affordably.

LTC News Contributor Sponsored Content

Sponsored Content

Contributor since August 21st, 2017

Editor's Note

LTC NEWS is ideal for getting your message out throughout North America and the English-speaking world. LTC NEWS offers several ways to share your professional experience and market your services and products.

Perhaps you want to be a contributor? LTC NEWS offers contributors the ability to share their stories with the world. 

You can write a story or ongoing column for LTC NEWS. You can write about many topics, including aging, caregiving, health, lifestyle, retirement planning, and long-term care, to name a few.

Be sure to write for our core target audience of adults aged 40 and older. Our audience is worldwide; however, our primary target is the United States, Canada, the United Kingdom, Australia, and other English-speaking nations. 

You can improve your website or blog's SEO and gain exposure and traffic at the same time by being a contributor to LTC NEWS. 

You can even promote yourself, your business, and your website or blog. However, it must have editorial content exclusive to LTC NEWS and not just an advertisement. It can include links to other sites, and you can share the article link once published on your website or social media.

Email your story idea or article: newsroom@ltcnews.com - LTC News Contributors | LTC News

Sponsored Content and Advertising Opportunities with LTC NEWS

Affordable sponsored content opportunities allow you to target your products and services and explain how they can benefit consumers. Plus, sponsored content can effectively drive traffic to your website. Plus, you can improve your website's SEO so more consumers can find you when they search for your products and services.

There are various marketing options available with LTC NEWS. Traditional advertising, sponsored content articles, strategic alliances, and more are available. 

Learn more about how LTC NEWS can help you market your business, drive traffic, and improve SEO - Advertise With Us | LTC News.

Shared Links

LTC NEWS offers a 'helpful links' page so readers looking for additional information can find them easily. You can get a dofollow link to your website on LTC NEWS in exchange for a dofollow link on your site.

You can also purchase a dofollow link to your website or blog that better explains a topic on existing articles published on LTC NEWS (per editorial approval).

Let's work together and help consumers who search for us on the web - Site Request | LTC News.

LTC News Trusted & Verified

Get Accurate Quotes

Work With A Trusted Specialist

  • Has substantial experience in Long-Term Care Insurance
  • Strong understanding of underwriting, policy design, and claims experience
  • Represents all or most of all the leading insurance companies
man and woman sitting at desk
Connect With a Long-Term Care Specialist

Find Affordable Insurance and the Right Coverage.

LTC News Trusted & Verified
Learn More
Latest
  • Latest

  • Oldest

Everything
  • Homecare

  • Health

  • Government

  • Care Facilities

  • Pets

  • People

  • Lifestyle

  • Insurance

Step 1 of 4

Find a Specialist

Get Started Today

Trusted & Verified Specialists

Work with a trusted Long-Term Care Insurance Specialist Today

  • Has substantial experience in Long-Term Care Insurance
  • A strong understanding of underwriting, policy design, and claims experience
  • Represents all or most of all the leading insurance companies

LTC News Trusted & Verified

Compare Insurers

+

Claim this listing

Fill out this short form

Step Number:

1
2
3

Request Listing Edit

Tell us a little bit about yourself.

Step Number:

1
2
3

Are you a customer of this business, or are you an employee?