4 Proven Marketing Strategies for Nursing Homes

To effectively market nursing homes, it's important to have a robust online presence, leverage positive reviews and testimonials, host open events, and foster relationships with local healthcare providers for referrals.

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4 Proven Marketing Strategies for Nursing Homes
2 Min Read July 20th, 2023 Updated:November 24th, 2023

Quality marketing is the key to attracting customers and convincing them to become part of your community. Effective marketing strategies are necessary to establish your nursing home as the authority within the industry and build trusting relationships with your potential customers. For instance, 83% of nursing home residents said they were undecided and didn't have any particular nursing home in mind, so they researched to find the right one. This research shows the importance of having creative marketing strategies, as it will help customers make an easy decision and pick your nursing home.

This way, you can increase your revenue, which ultimately will help you improve the facilities and purchase new equipment for the nursing home. So, think carefully about what will work best for you, learn the current trends on social media, and plan your strategy. Find out how you can accomplish all your ideas, what resources you need, and when you want to achieve all that. Be bold, creative, and always prioritize the client's needs in your marketing strategies. 

If you need help deciding where to start, continue reading the following four marketing strategies and make sure to implement them in your plan.

Create a Website

You need a professional-looking website if you want to showcase your seriousness and come across as a trustworthy place for elderly people to stay at. So, use strong colors, inspiring phrases, and interesting images as the front page of your website. Also, remember to add the location, phone number, and email address. These are all essential information because when you provide your website visitors seamless customer experience, they will certainly become loyal customers. 

Make Use of Social Media Platforms

Social media platforms are an excellent place to reach many potential clients. But, having a social media profile without quality content is not enough. Therefore, always share educational and informative content with your followers. Share news about the nursing home, post social media videos showing the nursing home, and let your employees say a thing or two about their place of work. This is a great way to attract a lot of followers.

Another great strategy would be to hire a growth service that will organically increase your following and help you find customers who want to become part of your community. For instance, if you want to focus your efforts on Instagram, conduct online research to find the best Insta growth services that will help you find relevant followers for a fair price. 

Hiring the best growth service will help you attract clients who are genuinely interested in using your services. Having people who want to learn more about your nursing home, who regularly like, comment, and share your posts, and who are eager to use your services is the best marketing strategy you could ever create.  

These are all essential information because when you provide your website visitors with a seamless customer experience, they will certainly become loyal customers. Having an SEO expert to assist in boosting your site authority and traffic would also be a great help. 

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About the Author

Igor Zagradanin is a content marketing expert with a proven track record of helping businesses by adding value to their brands, developing content marketing strategies, as well as educating and connecting with their audiences on a personal level.

LTC News Contributor Igor Zagradanin

Igor Zagradanin

Contributor since July 20th, 2023

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