13 Tips on Choosing a Letterhead Design
Up to 17 million new small businesses will be formed in 2022. Companies are created by the young and old but face the same challenges. Simple things like your letterhead can make a big difference in your company’s success.
Letterheads are more than just mere stamps of your company name. It represents professionalism to your customers, business associates, and suppliers. What you write on the letterhead will establish their first impression of you. So it's important that you give some consideration when choosing the design of the letterhead that might be used for sending out letters and a business proposal to clients or suppliers.
You don't want to give the wrong impression of your business, do you?
Here are some tips for choosing a letterhead template design that can effectively project what sort of image you want your company to have:
Select A Simple and Effective Design
Don't let yourself be carried away by beautiful designs because, most of the time, beautiful designs are very difficult to read.
Choose a Color Scheme That Suits Your Business
If you deal in high-tech products or services, it's best not to use too many colors in your company letterhead template design. People will be distracted by the color and unable to focus on its contents.
If you're selling products associated with children, like candies, then it's best not to use black as the color of your letterhead.
For a wide variety of letterhead designs and colors, go to Venngage.
Look Into the Image That You Want to Project
If you want to project the image of a very serious and credible company to your customers, then it's best not to make any jokes on your free letterhead template. If you want to ensure that your clients are not intimidated by how your company looks, then it's best to keep things simple on your letterhead design.
Keep The Content Simple and To the Point
Avoid including too much information on the letterhead because this will complicate matters for whoever is reading it. So the simpler your letterhead design is, the easier it will be for people to read and understand.
Make Sure That Your Letterhead Design Is Easy To Read
When using a colored background on your professional letterhead template, make sure you choose fonts that are easy to read. Don't print too much information on your letterhead since this will make the letterhead too busy and hard to read.
Make Sure Your Letterhead Is User-Friendly
Before printing the letterheads, choose fonts that are easy to read and print neatly. You should also edit out unnecessary information from your letterhead design. This way, you'll be able to save money on printing, and you'll also be able to give your business a positive first impression.
Make Sure It Has a Fax Number
If you have a fax machine in your office, make sure it has a dedicated fax line. This will help clients or suppliers without a computer connect with you. This way, they can easily send you their orders, and you can respond to them quickly. It's also more convenient for you because you won't have to rush over to the fax machine every time someone sends an order.
Include Your Company Logo
Don't forget your company logo on your letterhead. This will make it easier for people who already know about your company to identify the letterhead as yours.
Don't Forget Your Name and Address
Even if your letterhead already has your company logo, don't forget to include your name and address. Also, make sure that the font used for writing these details is as readable as possible. You don't want someone mixing up your letterhead with someone else's letterhead.
Make Sure It's Magnetic
If you want the letterhead to be more convenient and versatile, make sure that it can be easily attached to a magnetic surface. This way, you can place your letterhead on your refrigerator door or your office cabinet.
Or you can even place it on the wall behind your desk to make sure that everyone who enters your office is familiar with the letterhead.
Create A Letterhead That Can Be Printed on Both Sides
If you're sending out a lot of company mail, creating a letterhead design that allows printing on both sides is best. This will save you time and money because you won't have to print new letterheads whenever someone sends an order or a report.
Avoid Using Too Many Different Fonts
Don't use more than three different fonts in your official letterhead template. It's also best not to use too many colors, as mentioned before.
Keep It Flat
Some printers charge more for printing letterheads with raised edges. So make sure that you design your letterhead in such a way that it has no raised edges. Otherwise, you'll end up paying too much for printing.
In Conclusion
As technology continues to evolve at an exponential rate with new gadgets being released every day, some aspects of modern living have not been touched by progress – including business stationery. It may seem like a small detail, but the choice of your company's letterhead design can say a lot about what you stand for as a brand and how seriously you take your work ethic.
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